What’s in a Name? Discover the Centennial Legacy of CITIZEN Watches

NEW YORK | 6 December

W hat’s in a name? For CITIZEN, it’s a legacy of innovation and optimism spanning 100 years. In 1924, the Shokosha Watch Research Institute launched its first Japanese-made pocket watch, inspired by a vision of accessibility and quality.

W ith the name suggested by Tokyo’s Mayor Count Shinpei Goto, CITIZEN embraced the mission of creating watches for everyone. Now, in celebration of its Centennial, CITIZEN unveils the 100th Anniversary Limited Edition Pocket Watch—an exquisite blend of heritage and modernity. Featuring a titanium case, intricate snow-patterned dial, and a handcrafted silk cord by Domyo, this timepiece honors Japan’s artistry and horological excellence. Paired with a bespoke Assouline book chronicling CITIZEN’s remarkable journey, this auction offering symbolizes a century of progress, precision, and a hopeful future.

This iconic Reference NC2990-94A CITIZEN 100th Anniversary Special Limited Edition Pocket Watch will be featured in Sotheby's New York's Important Watches sale, presented in partnership with Marriott International's Luxury Group, held live on 6 December at 10:00 EST.

More from Sotheby's

Stay informed with Sotheby’s top stories, videos, events & news.

Receive the best from Sotheby’s delivered to your inbox.

By subscribing you are agreeing to Sotheby’s Privacy Policy. You can unsubscribe from Sotheby’s emails at any time by clicking the “Manage your Subscriptions” link in any of your emails.