Nike Mag 'Back To The Future' 2016 Estimate: 50,000 - 70,000EUR
When Air Max and Air Jordan designer Tinker Hatfield was tasked with creating a futuristic shoe for the 1989 movie ’Back To The Future Pt.II’ no one could have predicted the impact this would have on sneaker culture for years to come.
The pivotal scene of the movie when Marty McFly swaps his classic white/red Nike Bruins for a pair of power-lacing Nike Mags will forever live on as a defining moment where sneakers crossed over with mainstream pop culture.
For many years, the return of the Nike Mag was top secret project at the Nike Campus in Beaverton, with Tinker and his team working out just how to bring back the fabled silhouette as a wearable shoe.
When the Nike Mag was first released in 2011, Nike set up a special charity auction on eBay where 1,500 pairs were sold with all proceeds to The Michael J. Fox Foundation for Parkinson's disease research. This initial run however didn’t feature the self-lacing system so many fans were crying out for, but that was still to come...
A further 5 years later, Hatfield and his lab had finally perfected the power lacing system, so in 2016 a very limited run of just 89 self lacing Nike Mag sneakers were auctioned off raising a huge $6.75 million for The Michael J. Fox Foundation.
The Nike Air Mag is beloved by sneakerheads, movie fans and pop culture collectors alike and will forever remain a defining moment in the culture.