S otheby's has opened The Salon, a new ultra-luxury retail destination within the walls of its New Bond Street location in London. The Salon offers clients an innovative retail concept that showcases the depth of luxury categories offered at Sotheby’s and presents them in an elevated new shopping experience where auction expertise meets retail excellence. 

Sotheby’s is the first and only auction house to date, to open permanent cross-category luxury retail destinations that offer clients a multi-channel shopping experience featuring the world’s most coveted ultra-luxury brands available for immediate purchase at fixed prices. Discerning collectors and clients newly seduced by the allure and ease of secondary market luxury shopping will find all their favourite brands at the Sotheby’s Salon.  Visitors to the new London location can expect to find rare pieces from some of Luxury’s most coveted names: Chanel, Louis Vuitton, Cartier, Van Cleef & Arpels, Boucheron, Patek Philippe, Richard Mille, Nike and many more. 

Sotheby’s Salon concept was also conceived as a social destination where, through a select events programme, collectors gather, learn and share their passions in a beautiful luxury environment that ensures a discrete and private experience.

Location:
34-35 New Bond Street, London, W1A 2AA

Hours:
Monday to Friday | 9:00 AM–6:00 PM

You can reach us on the below number or by email:
+44 20 7293 5000
thesalon.london@sothebys.com