A s the recent unprecedented times have reminded us to celebrate life and brought a new appreciation for beautiful, timeless craftsmanship, Sotheby’s is launching this autumn a new series of luxury sales celebrating Europe’s Epicurean art de vivre entitled “Life is Beautiful” alongside our Jewel, Watch, Wine and Spirits sales. The first iteration will be The Luxury Edit: London, presented in partnership with NET-A-PORTER.

The Life is Beautiful sales, organised consecutively in London, Cologne, Paris and Milan in September and October, will reflect the quintessence of Europe’s luxury tradition. From jewellery and watches to collectors’ cars, handbags, design and decorative arts among other categories, the offering has been curated to showcase the best of the best in the production of each country: iconic objects designed by storied brands, combining rich heritage, impeccable craftsmanship and the unique evocative power of luxury.

The sales will celebrate the European maisons, manufactures, artists and pioneers whose creations have caught the world’s imagination for generations and transcended fashion to create a distinct style. In addition to coveted objects by the most prestigious brands, such as Cartier, Bulgari, Hermès, Graff, Breguet, Lange & Söhne, Ferrari, Citroën and Mercedes-Benz, the selection will include property from eminent British, German, French and Italian collections.

The photographs documenting her travels in Europe will be used throughout the campaign to shed new light on the objects and brands featured in the ‘Life is Beautiful’ sale series and Sotheby’s new ‘Buy Now’ channels.