Disruptors

Having adopted the fundamental principles of reductionism, designer Rem D Koolhaas and industrial designer Joey Ruiter apply a minimalist approach to the look of conventional objects in independently conceived, yet complementary ways. Both Koolhaas and Ruiter share a self-imposed mandate to strip all expectation of conformity from products ranging in scope from footwear and furniture to automobiles and motorcycles. Deliberately titled "Disruptors," the Petersen Automotive Museum presents the works of these two designers whose markedly different approaches upend the norm by superimposing technology and art on one another.