Heuer

Up until 1969, when Heuer entered the fray, the logos and advertisements that would be seen not the cars and around the racetrack during the Formula 1 weekend was predominantly focused on automotive suppliers. Shell, Castrol, Elf, Firestone, NGK, Koni, Ferodo and Castol were all represented, meaning that everything from suspensions and brakes to oil, fuel and tyres were being presented on the cars.

With its red and black outline, and bold type, one of the most distinctive decals was that of Champion spark plugs. It was unmissable on cars, most notably those of Scuderia Ferrari in period, and would help the brand build a name as the preeminent producer of spark plugs.

Heuer had a reputation for producing double-signed dials in the 1960s with watches made for the likes of Volvo, Shelby, Sunray DX, Car & Driver, MG and of course the Indianapolis Motor Speedway, although it was mainly among the Carrera collection. So the watch presented here offers something really quite interesting, a double-signed Camaro and featuring the multi-coloured printing of the Champion logo.

The intricacy of the design is impress, with the delicate globe featuring America in the background combined with the distinctive red, black and white Champion logo in the foreground. When applied to the black dial it stands out creating something truly eye catching.

Once again the watch perfectly proves the incredible connection between Heuer and motorsport, not just through the teams and the drivers, but even the component manufacturers, showing the company was present at every level and moment.