Jamie Reid | Holidays in the Sun, promotional poster, 14 October 1977

Jamie Reid

Holidays in the Sun, promotional poster for the release of the single, 14 October 1977

(692 x 705mm.), framed

Reid's repurposing of a Belgian tourist brochure, with the original text replaced by Johnny Rotten's scabrous lyrics, is an example of the Situationist technique of détournement. The Belgian Tourist Company did not see Reid's engagement with radical traditions as an excuse for copyright infringement, and sued the band.