Snow White and the Seven Dwarfs (1937), re-release poster (1958), US

Snow White and the Seven Dwarfs (1937), re-release poster (1958), US

Unframed: 81 x 41 in. (206 x 104 cm)

This charming poster was designed for the film's 1958 re-release. Fewer of these large format posters were printed, as they were designed to be pasted onto billboards.

This was Walt Disney's first feature animation and when it was released in 1937 it was welcomed as a magical marvel. Disney estimated the cost of making this animation at $250,000, which was already ten times as much as making one of his short animations. However, it ended up costing a staggering 1.5 million dollars, with Disney having to mortgage his home to help finance the film. This was a gamble worth taking, as the film grossed over 8 million dollars in its international first release, and was one of the most successful films of the decade.