SNOW WHITE AND THE SEVEN DWARFS (1937) SET OF 8 STANDEES, US

This was Walt Disney's first feature animation and when it was released in 1937 was welcomed as a magical marvel. Disney estimated the cost of making this animation at $250,000, which was already ten times as much as making one of his short animations. However, it ended up costing a staggering 1.5 million dollars, with Disney having to mortgage his home to help finance the film. Luckily it ended up being a gamble worth taking, as the film grossed over 8 million dollars in its international first release, and was one of the most successful films of the decade.

Standees were only made for major productions as they were extremely expensive to produce. They were designed to stand just outside the cinemas or in the foyers. Due to their size and material, they were very hard to store, and therefore the majority of these were discarded.