POPEYE (1938), POSTER, US

POPEYE (1938), POSTER, US

When it came to promoting their films, studios worked hard to outdo one another and devised a while host of props and strategies to get people to the box office. These ranged from grandiose publicity stunts and autograph sessions for the biggest films to the essential ensemble of tools without which no self-respecting film could be sent out into the world. The poster, the trailer and the tagline. The standee falls somewhere in the middle: only major films used them, and iconic cartoon characters lend themselves perfectly for this type of advertising.

Standee 

Unframed: 36 x 20 in. (91 x 51 cm)

Framed: 41 x 25 in. (104.1 x 63.3 cm)

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