Elsbeth Juda (Jay)

Digital print. Signed and numbered 2/8 in black felt tip pen and with the L'Equipement des Arts blind stamp. Hahnemule hologram on the reverse. Accompanied by a certificate of authenticity.

Elsbeth Juda. Photographs 1940-1965 (exhibition catalogue), L'Equipement des Arts, London, 2009, illustrated p.22.

This print is in excellent condition.
"In response to your inquiry, we are pleased to provide you with a general report of the condition of the property described above. Since we are not professional conservators or restorers, we urge you to consult with a restorer or conservator of your choice who will be better able to provide a detailed, professional report. Prospective buyers should inspect each lot to satisfy themselves as to condition and must understand that any statement made by Sotheby's is merely a subjective, qualified opinion. Prospective buyers should also refer to any Important Notices regarding this sale, which are printed in the Sale Catalogue.
NOTWITHSTANDING THIS REPORT OR ANY DISCUSSIONS CONCERNING A LOT, ALL LOTS ARE OFFERED AND SOLD AS IS" IN ACCORDANCE WITH THE CONDITIONS OF BUSINESS PRINTED IN THE SALE CATALOGUE."

Elsbeth Juda (aka Jay) worked for The Ambassador from the 1940s to the 1960s a magazine devoted to industry and craft promoting British export when British manufacturers were desperate to re-establish international trade after the war. Part of the intellectually rich generation that escaped Nazi Germany, Elsbeth and her husband Hans, a journalist who would become The Ambassador’s publisher and editor, arrived in London in 1933. It was through the Bauhaus legend Lázló Moholy-Nagy that Juda was pushed towards the camera. As The Ambassador’s first Art Director, Moholy-Nagy recognized Juda’s talent during a photo shoot and sent her to study with his ex-wife, Lucia Moholy-Nagy, one of the most prolific photographers of the Bauhaus, who was teaching photography in London after emigrating in response to Hitler’s fascist threat. Combining documentary and glamour, traditional British goods such as Savile Row tailoring, Irish Linen, Scottish cashmere and tartan were transported to glamorous and/or unusual settings presented by the most sought after models of the time such as Barbara Goalen (see also lot 146).
Much of Elsbeth Juda’s archive is today preserved by the Victoria and Albert Museum and the National Portrait Gallery.