Delftsche Slaolie, a rare coloured lithographed poster by Theodoor Nieuwenhuis 1893

printed by L. Kuipers, Amsterdam, depicting five bottles, three pouring salad oil, bordered by nuts, slices of hardboiled eggs and lettuce leaves, in yellow, red, green and black on a cream ground, signed with monogram and dated '93 on the stone, framed

Dooijes, Brattinga, A History of the Dutch poster 1890-1960, p. 19 fig. 21, Prokopoff, Franciscono, The Modern Dutch Poster, the first fifty years, plate 3, Olyslager, Theo Nieuwenhuis, Sierkunstenaar en meubelontwerper, 1866-1951, fig. 2, Exhib. Cat., Van Gogh to Mondrian, Rijksmuseum Amsterdam, 2000, p. 72, fig. 34, "This monumental poster marked Theo Nieuwenhuis' outstanding debut as a lithographer"

Eliëns / Leidelmeijer, Kunstnijverheid in Nederland 1880-1940, 1997, p. 69

Gans, p. 162, fig. 39

Uninspected out of frame, marginal tears mostly in the upper boarder, expertly restored, the worst in upper left corner (12 cm long), seven tears very slightly affecting the image.
"In response to your inquiry, we are pleased to provide you with a general report of the condition of the property described above. Since we are not professional conservators or restorers, we urge you to consult with a restorer or conservator of your choice who will be better able to provide a detailed, professional report. Prospective buyers should inspect each lot to satisfy themselves as to condition and must understand that any statement made by Sotheby's is merely a subjective, qualified opinion. Prospective buyers should also refer to any Important Notices regarding this sale, which are printed in the Sale Catalogue.
NOTWITHSTANDING THIS REPORT OR ANY DISCUSSIONS CONCERNING A LOT, ALL LOTS ARE OFFERED AND SOLD AS IS" IN ACCORDANCE WITH THE CONDITIONS OF BUSINESS PRINTED IN THE SALE CATALOGUE."

The first of the famous Delft Salad Oil posters, according to Dooijes/Brattinga "the coming together of Art Nouveau and Dutch advertising.

 

Isaac Israels depicted this poster in his portrait painting of Nieuwenhuis, Dijsselhof and Lion Cachet.

 

The idealistic director of NOF (Netherlands Oil factory) Delft engaged several Dutch artists for publicity purposes, Jan Toorop being the most famous of them. But also Theo van Hoytema worked for NOF, designing the decoration for the crates in which the salad oil was packed, while R.N. Roland Holst designed earthenware for the factory.