Highlights

Do you have the skills and connections to own them all? Win a piece of the upcoming experience.

The AREA_51 Cards

An intergalactic auction of futuristic wristwear. Get ready to uncover the unknown: 51 otherworldly watches.

AREA_51

As a contrasting twist to Rough Diamonds, which presented only vintage lots, Area_51 blends vintage with more modern watches and two new references, one by Furlan Marri and another by Toledano &amp; Chan, designed and produced, as one-of-one models, especially for the 2025 auction.

Two one-of-one models have been specifically produced for our intergalactic sale.

Bespoke Watches

SVP Senior Director | Head of Watches EMEA

Mikael Wallhagen

Director | Head of Department

Benoît Colson

Director | Specialist | Watches

Pedro Reiser

Sales Director | Head of Sale | Watches

Manon Hagie

Specialist | Watches

Camille Jucker 

Cataloguer | Watches

Stanley Mischol

Meet our Specialists

For assistance with bidding and registration, please contact: +41 (0) 22 908 48 00 enquiries@sothebys.com bids.geneva@sothebys.com

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An intergalactic auction of futuristic wristwear. Get ready to uncover the unknown: 51 otherworldly watches. Public encounters begin 01_Apr_2025.