T he Rolex Daytona is one of the most iconic watches ever designed, embodying precision, luxury, and a timeless style that has captivated collectors since its debut in 1963. Developed initially for professional racing drivers, the Rolex Daytona series was purpose-built with a tachymeter bezel and chronograph function, enabling drivers to measure average speeds. Over the years, the Rolex Daytona has undergone significant evolutions, from manual-wind Valjoux-powered models to later automatic calibers, bringing an array of dial and case variations that collectors admire today.
Among the Rolex Daytona collector community gold examples retain an enduring following, with the material offering a rarity factor but ultimately offering a robustness that honours the Daytona's sporting DNA. In this article we pick out five Rolex Daytona gold examples sold by our specialists this year, spanning a range of collecting budgets. These represent just a tiny fraction of the thousands of Rolex Daytona examples sold by Sotheby's over the decades, demonstrating the longstanding affinity Sotheby's has with this iconic Rolex model.
Rolex Daytona Reference 6263, Circa 1979, 144,000 CHF
In 1971 Rolex introduced the brand’s last series of manually wound chronographs with the Reference 6265/63, marking the end of a decades long lineage. Improving upon the Rolex Daytona watches which preceded it, these watches boasted waterproof “Oyster” cases with screw-down pushers and a larger crown, along with housing a new caliber: the Valjoux 727. As a result of this, the reference was also the first Rolex Daytona to be able to call itself a “Superlative Chronometer Officially Certified”.
Though these watches are already scarce today and always in high demand, the rarity increases exponentially if cased in gold. Of the estimated 40,000 units made of the reference 6263/65, only one in ten were made in yellow gold. Featuring an inserted bezel, this Rolex Daytona Reference 6263 was cased in yellow gold and therefore fell into the rarest of the reference. The 'black on black' combination of the bezel and dial, coupled with the yellow gold case certainly made for a bold yet classic combination. Found in attractive condition and offered with original punched Rolex certificate, this highly rare gold Rolex Daytona saw a strong reception at auction.
Rolex Daytona Reference 6265, Circa 1978, 108,000 CHF
The Rolex Daytona Reference 6265 and 6263 exemplify the evolution of the Rolex Daytona. Introduced in 1969, the Rolex Daytona Reference 6265 retained the classic metal tachymeter bezel originally seen on the 6239, and was enhanced with a waterproof Rolex Daytona ‘Oyster’ case, screw-down waterproof pushers and crown as opposed to the earlier pump chronograph pushers also found on the reference 6239 and 6241.
In addition, the 6265 is fitted with the famous caliber Valjoux 727, which was an evolution from the caliber 722-1 present on some 6239, 6241 and 6240 models. To further enhance its performance, Rolex replaced the balance to increase the precision by increasing vibrations from 18,000 to 21,000. This movement with “Superlative Chronometer Officially Certified” demarcation on the dial to celebrate the advancement brought by the improved 727 Caliber was eventually replaced by the automatic ‘Zenith’ chronograph caliber 4030 in 1988.
This fine example in rare 14k yellow gold featured a gold bezel, subtly contrasting to the previous model with its black configuration, showcasing the subtle distinctions Rolex collectors consider.
Rolex Daytona Zenith Reference 16528, Circa 1990, 31,200 CHF
In 1987, the Rolex Daytona underwent a significant evolution. Not only did the Rolex model line finally receive its first ever automatic movement, the case and dial designs were also completely refreshed to keep up with modern standards. Crown guards and sapphire crystal were added for durability, and an overall increase in case size and dial changes helped the watch stay relevant. Perhaps most importantly, a heavily modified Zenith calibre 4030 was cased within. Over time, these Zenith Rolex Daytona 16500 series watches proved extremely popular, and today stand as true classics in the neo-vintage chronograph world. Sotheby's has provided a detailed guide to the Rolex Daytona Zenith here.
The present yellow gold Rolex Daytona example, reference 16528, featured a very strong case with crisp hallmarks, with a layer of patina having developed over the gold. It came fitted with a Mk. 3 dial, as can be seen by the presence of 'Officially Certified' text in combination with 'inverted 6' in the bottom sub dial. This is the last of the early-dial configuration of Rolex Daytona Zenith watches, before the 'inverted 6' was flipped. It is also period correct for the E serial of this watch, made in 1990.
Rolex Daytona Panda Zenith Reference 16518, Circa 1991, 19,200 CHF
The Rolex Daytona Reference 16518, introduced with a fresh design, marked an evolution in the Rolex Daytona lineup, bringing modern features to this iconic chronograph.
This model showcased an 18k yellow gold case with a 40mm diameter, crown guards, and fixed endlinks—a feature that enhances its aesthetic by filling the gap between the case and strap, creating a more seamless and integrated look. This integrated endlink, reserved for precious metal models without bracelets, embodies Rolex’s attention to refined details and functional luxury. Powered by the automatic Caliber 4030, a 31-jewel movement based on Zenith’s El Primero, this gold Rolex Daytona combines high performance with classic styling.
Accompanied by a white Panda dial, a screw-down case back, and a luxurious calf leather strap with an 18k gold folding clasp, this gold Rolex Daytona featured all original packaging and documentation.
Rolex Daytona Zenith Reference 16518, Circa 1993, 19,200 CHF
Another Rolex Daytona Zenith Reference 16518, this time showcasing Rolex's expertise in diamond-setting. Adorned on a white dial, this model featured diamond-set hour markers at 1-2, 4-5, 7-8, 10-11. Coupled with a simple but luxurious calf leather strap, and 18k gold folding clasp, this represented an opportunity to own a luxurious vintage Rolex Daytona .
Buying or Selling Rolex Daytona Watches at Sotheby's
At Sotheby’s our Rolex experts have brought a wide range of vintage Daytona examples to market, making us well placed to advise clients on the sale or acquisition of a Rolex watch. Work with Sotheby's specialists and in doing so be part of our community of passionate watch enthusiasts and collectors.
- Explore upcoming watch auctions across the globe, frequently featuring Rolex Daytona examples with assured provenance and detailed cataloguing notes
- Speak to our specialists about selling your Rolex watch, advising on an auction watch, or exploring private sales opportunities
- Research your Rolex Daytona watch investment using our extensive Rolex sale archive
- Browse Rolex Daytona watches available for immediate delivery, all with assured provenance
Trust our worldwide network of leading Rolex specialists from a globally renowned auction house with a 280 year history.