The Three Most Expensive Rolex Daytonas Ever Sold at Sotheby’s

S aying any one iteration of Rolex watches is the 'most popular' is a dangerous game. From Rolex Explorers to Submariners and Datejusts, the Crown makes timepieces that have beguiled collectors for decades and consistently, universally symbolise luxury and refinement. The Daytona, a perpetual cosmograph that was originally launched in 1963, is an icon for many reasons, not least that it’s linked (as the name suggests) to the eternally-cool sport of motor racing. Paul Newman famously sported a Daytona, as have Jay Z, John Mayer, Tom Cruise, and Chris Pratt. Its legendary five-circle iconography (bezel, minute track, plus three counters) has inspired countless dupes. But nothing beats the original with its black and white 'Panda' motif – though the ensuing references give it a run for its money. Below, five of the most expensive Rolex Daytonas ever sold at Sotheby's.

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This solid gold Daytona sold for the equivalent of just over $2.5 million in 2023, a sum that underscores just how rare this timepiece is. Only 3000 Reference 6241 were produced between 1967 and 1971. Only 300 of those were cast in 18 carat yellow gold. This particular watch also sports the John Player Special dial – so named for the British tobacco sponsor of Formula 1’s Team Lotus in the 1970s – which even fewer 6241s got. The midnight dial and gilt subsidiaries, framed by a black bezel is imposing but most impressive might be the riveted bracelet which was original and intact.

This timepiece is nearly identical to the one above. 18 carat gold, check. Black dial, gilt subsidiaries, check. In extraordinarily good shape, thanks to being largely forgotten then discovered by the original owners family - check. The main difference here is the 14K gold bracelet, not the original 18K gold and may explain the price difference. Regardless, this beautiful timepiece is a collector’s dream. Something which the final hammer price reflects.

Many Daytona references bear the 'Paul Newman' nickname, but very, very few will have actually been owned by the man himself – like this one. This 40 mm, 18K white gold number bearing an exotic dial design was gifted to Newman by his wife, the actress Joanna Woodward. Inscribed on the case back are the words “DRIVE VERY SLOWLY JOANNE” which makes this piece note only rare, but a real heart-string puller.

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