The Rolex GMT Pepsi - Key References | Watches

F ew watch models are as instantly recognizable as the blue and red bezelled Rolex GMT Pepsi. Rolex watch enthusiasts have long used nicknames for their favorite models, with the Rolex GMT Pepsi easily one of the most famous alongside icons like the Rolex Daytona Panda.

Back in the 1950s, commercial airlines had opened up a whole new world of exploration, allowing one to get from A to B with unprecedented ease. But watches hadn’t quite caught up to the continent-hopping technology. Speedily crossing through time zones required considerable juggling to tell the time while in transit. This was especially troubling for pilots, whose job relies on precision. In search of a timepiece that could better serve their fleet, Pan Am challenged Rolex to create a watch equipped to display two time zones — for both the departure city and destination — simultaneously.

How the Rolex GMT-Master Became the Ultimate Traveller’s Watch

Having made watches that endured scaling Mount Everest and swimming the English Channel, Rolex already had a reputation for durable, utilitarian watches built for adventure. When it debuted in 1955, the Rolex GMT-Master did not disappoint. In typical Rolex fashion, the watch offered an elegant solution to a practical need. The GMT-Master’s subtle stroke of genius was the addition of a fourth 24-hour hand, in addition to the standard hour, minute and second hands, to indicate the hour for a second time zone.

From Pandas to Pepsi: A Guide To Rolex Nicknames

While the GMT-Master was created to serve professional pilots, its function was equally attractive to the burgeoning class of frequent flyers. Soon, it became the watch of the jet-set elite — a symbol of well-traveled worldliness. No longer reserved for Pan Am staffers, the Rolex GMT-Master was spotted on the wrists of everyone from Pablo Picasso to Hunter S. Thompson, Che Guevara and 1964 Bond girl Pussy Galore in Goldfinger. With utility and style in equal measure, the GMT-Master remains one of Rolex’s most emblematic models to this day.

Below we set out five key references of the Rolex GMT Pepsi illustrious 7-decade history, allowing buyers to select their Rolex GMT Pepsi from vintage to modern-day examples. Sotheby's global network of Rolex specialists have sold many examples of all of these models, making us the ideal partner to trust with the purchase or sale of your Rolex GMT Pepsi.

VINTAGE GMT-MASTER AND GMT-MASTER II ADS VIA ROLEX MAGAZINE. THE MODELS ARE NEARLY IDENTICAL AESTHETICALLY, BUT IT IS THE MECHANICAL DIFFERENCE THAT MARKS THE EVOLUTION OF ONE MODEL TO THE OTHER.

Rolex GMT-Master Pepsi 6542

The Rolex GMT-Master 6542, produced between 1954 and 1959, was the original GMT-Master model designed in collaboration with Pan American Airways for their pilots. It featured a 38mm stainless steel case and initially came with a fragile Bakelite bezel, which was later replaced by an aluminum version. A little known fact about the reference 6542 is that these watches were subject to a recall in the US. The Atomic Energy Commission stated that the levels of radiation from this watch were too high. The Rolex GMT Pepsi has a brown leather strap honoring it's rugged and practical DNA.

Powered by the Caliber 1036 movement, the 6542 is distinguished by its gilt dial with radium lume and lack of crown guards, making it a highly collectible and historically significant timepiece.

Rolex GMT-Master 1675

Introduced in 1959 and in production until 1980, the Rolex GMT-Master 1675 became one of the longest-running Rolex references. This Rolex Pepsi GMT came with a 40mm stainless steel case and was available in gold and bi-metal versions. It marked the introduction of crown guards and underwent various dial changes, transitioning from matte to glossy dials with white gold surrounds. Powered initially by the Caliber 1565 and later by the 1575 movement, the 1675 is a classic example of Rolex's evolution in design and functionality.

This Rolex GMT Pepsi 1675 features some of the many changes and variations in the reference during its 21-year production run. This coveted Mk1 iteration featuring a “string-like” coronet and long “E” within the word Rolex sold for $11,400.

Rolex GMT-Master II 16710

Rolex GMT Master II Pepsi — Rolex GMT Pepsi Reference 16710

The Rolex GMT-Master II 16710, produced from 1989 to 2007, featured a 40mm stainless steel case and introduced the innovative independently adjustable 24-hour hand, allowing for the tracking of a third time zone. This model was powered by the Caliber 3185 and later by the 3186 movement. It featured an aluminum bezel and a gloss dial with white gold surrounds and Super-LumiNova luminescence.

In recent years, the Rolex GMT Pepsi Reference 16710 has seen increased demand amongst collectors, with Sotheby's at the heart of collecting activity. Originally sold in Sotheby’s Summer 2024 Important Watches auction for $21,600, the above Khanjar Pepsi model is distinguished by its incredibly coveted ‘Khanjar’ dignitary engraving on the case back and red-and-blue Rolex GMT Pepsi bezel.

Rolex GMT-Master II 116719BLRO

Rolex presented the Rolex GMT Pepsi 116719BLRO in 2014, one year after the Rolex GMT Batman and seven years after the first ceramic bezel Rolex GMT 116710LN.

With this new model, Rolex resurrected the signature Pepsi bezel and offered it for the first time on a ceramic bezel crowning a maxi case. The new Rolex GMT Pepsi was only available in white gold, which commanded a serious premium compared to the stainless steel black bezel version. Furthermore, the 116719BLRO was the first white gold GMT made in series without precious stones.

This model featured a 40mm case and was powered by the Caliber 3186 movement, later updated to the 3187. The black dial with Chromalight luminescence and the advanced ceramic bezel technology enhanced both its aesthetic appeal and functionality, representing a significant evolution in the Rolex GMT-Master line.

Rolex GMT-Master II 126710BLRO

The Rolex GMT-Master II received a major update in 2018, when Rolex unveiled the Rolex GMT Pepsi 126710BLRO. Its release marked the first instance of a Cerachrom ceramic red and blue Pepsi bezel being fitted to a stainless steel watch. Previously, the iconic bi-color ceramic insert was only available on precious metal versions of the GMT-Master II.

The next-generation Caliber 3285 movement provides the ref. 126710BLRO with an increased 70 hour power reserve, while a refined case shape and Jubilee bracelet further differentiate it from Rolex’s other sports watches and make this timepiece a modern take on a true classic. The Reference 126710BLRO marked the long-awaited return of the model to the Rolex GMT-Master collection. This full-set example sold in our Summer 2024 Important Watches auction, achieving $21,600.

Source Your Next Rolex GMT Pepsi

The Rolex GMT Pepsi, where in vintage GMT-Master form or newer GMT-Master II models, remains one of the most sought after watches globally. Sotheby's is on hand to support as a trusted partner, whether that's selling a vintage or modern GMT Pepsi, or purchasing one of the Rolex Pepsi models this article showcases.