The Five Most Expensive Rolex Datejust Watches Sold at Auction

T he Rolex Datejust stands as one of the most iconic and enduring models in the world of luxury watches. Renowned for its timeless elegance, innovative design, and impeccable craftsmanship, the Rolex Datejust has captivated collectors and enthusiasts alike since its introduction in 1945. Sotheby’s auctions have showcased some of the most remarkable and historically significant Rolex Datejust watches, each with its own unique story and provenance. This article delves into the top five most expensive Rolex Datejust watches sold at Sotheby’s, highlighting their exceptional features, historical backgrounds, and the reasons behind their extraordinary value.

1. Rolex Datejust Reference 6305/1 Circa 1955, 170,500 CHF

The Rolex Datejust presented to Konrad Adenauer in 1955 sold for 170,500 CHF in November 2011. This rare Rolex Datejust was accompanied by a letter from Rolex founder Hans Wilsdorf. The letter was dated 1955 and reflected Wilsdorf's pride in presenting the watch to the German Chancellor, Konrad Adenauer. Adenauer, the first Chancellor of the Federal Republic of Germany, is known for establishing a stable democracy in West Germany and fostering reconciliation with France. The timepiece remained with Adenauer until his death in 1967 and has been well preserved by his descendants. This exceptional provenance added significant historical value to the watch.

The Rolex Datejust included a leather folder from the period and has been preserved in excellent condition. This treasured watch, always on Adenauer's wrist during the last years of his life, represents a remarkable blend of horological craftsmanship and historical provenance.

2. Rolex Datejust Beta-21 Reference 5100 Circa 1970, 1,197,000 HKD

The above Rolex Datejust Reference 5100 sold for 1,197,000 HKD in October 2020. The Rolex Datejust Reference 5100 marked a historical invention in 1969. The Rolex Datejust Beta 21 movement was one of the first produced Swiss electroquartz movements. It was accurate to 5 seconds per month and significantly impacted watchmaking history by paving a contemporary preference for quartz watches. Released in 1970, the Rolex Datejust Reference 5100 was the first Rolex quartz watch, featuring a hefty white gold case and a unique grey dial with diamond set indexes. Limited to two years of production, this Rolex Datejust is extremely sought after due to the few white gold examples available on the market.

The Reference 5100 retains the traditional look of a Rolex Datejust, enhanced by its innovative quartz movement. The present example was a rare find, making it a highly desirable piece for collectors. Its unique design and limited production time contributed to its exceptional value.

3. Rolex Datejust Reference 6105 Ovettone Circa 1953, $93,980

This wonderful Rolex Datejust Reference 6105 Ovettone sold for $93,980 in December 2023. The Rolex Datejust Reference 6105, affectionately known as the Ovettone, is one of the earliest and most charming iterations of the Rolex Datejust. Introduced in 1945, the Rolex Datejust has become one of the most enduring and iconic models in the Rolex lineup. The above lot featured a pink gold case and a silvered dial with pink gold dart hour markers, an exceptionally rare combination. The distinct red Rolex Datejust text and red numerals in the date window add to its unique appeal.

This Rolex Datejust was acquired by the original owner - a Captain in the 11th Military Police Criminal Investigation Division - in the early 1950s. Safeguarded in a safety deposit box upon his return to the USA, the Rolex has been preserved in pristine condition. Inherited by his son, the Rolex arrived at the market as an outstanding addition to any collection with minimal wear and a perfectly aged dial.

4. Rolex Oyster Perpetual Datejust Reference 6305 Lacquered and Gilt Dial Circa 1950, 99,700 CHF

The Rolex Oyster Perpetual Datejust Reference 6305 Circa 1950 sold for 99,700 CHF in May 2010. This Rolex Oyster Perpetual Datejust featured one of the rarest dials Rolex has ever produced. Rolex crafted a stunning lacquered and gilt dial set with six diamonds. Typically found on triple calendar models such as the Rolex Reference 6062, this unique combination of six diamonds and lacquered gilt dial was the first of its kind seen at auction. The historical provenance relating to His Highness Mohamed Lamine Bey, the last Bey of Tunis, adds to the exclusivity of the piece.

The Bey of Tunis, a significant historical figure, was the last representative of the Husseinite dynasty. This watch was the only one kept by him from his personal collection, as mentioned in a handwritten letter from his direct descendant. The exceptional condition and rarity of this Rolex Oyster Perpetual Datejust made it a valuable addition to any collection.

5. Rolex Datejust Rainbow Reference 69119 Circa 1985, 698,500 HKD

The above Rolex Datejust Reference 69119 Circa 1985 sold for 698,500 HKD in April 2023. The Rolex Datejust Rainbow Reference 69119 is part of the Rolex Lady Datejust collection designed specifically for discerning female collectors. This Rolex Datejust featured a 26 mm white gold case, a highly coveted multi colored rainbow sapphire set bezel, and a matching white gold bracelet. The rainbow bezel is a unique and extremely sought after feature that successfully showcased the skill and expertise of Rolex watchmakers.

The stunning pave set diamond dial complements the rainbow bezel in both aesthetic and luxury. This unique design element sets the current watch apart from other Rolex Datejust watches, making it an ideal choice for women looking for a distinctive and glamorous watch. The combination of the rainbow bezel and diamond dial enhances the watch's appeal, which made it a standout piece in any collection.

The top 5 selling Rolex Datejust watches at Sotheby's showcase a blend of historical significance, innovative design, and exceptional craftsmanship. From the rare piece presented to Konrad Adenauer to the groundbreaking Rolex Datejust Reference 5100 and the charming Rolex Datejust Ovettone, each watch tells a unique story. The lacquered and gilt dial Rolex Datejust Reference 6305 and the stunning Rolex Datejust Rainbow Reference 69119 further highlight the diversity and allure of the Rolex Datejust collection. These watches represent the pinnacle of horological excellence, making them highly desirable for collectors worldwide.

Source Your Next Rolex Datejust

The Rolex Datejust, including the affectionately nicknamed Rolex Datejust Ovettone model or the luxurious Rolex Datejust Rainbow women’s model, remains one of the most sought after watches globally. Sotheby's is on hand to support as a trusted partner for selling or purchasing a vintage or modern Rolex Datejust.