The Complete Guide to the Rolex Datejust
Learn more about Rolex's most popular watch, the elegant and innovative Rolex Datejust.
T he Rolex Datejust, often hailed as an icon of luxury and precision, has a storied legacy that combines timeless elegance with cutting-edge innovation. Known for its distinctive design and unparalleled craftsmanship, the Rolex Oyster Perpetual Datejust remains one of the most sought-after timepieces in the world.
Introduction to the Rolex Datejust
The Rolex Datejust was first introduced in 1945, a milestone that marked the Rolex brand’s 40th anniversary. This release was a groundbreaking moment in the history of watchmaking, as the Rolex Datejust was the world's first self-winding chronometer watch to display the date in a window at the 3 o'clock position on the dial. Prior to this innovation, watches did not automatically adjust the date, requiring manual adjustment. The Rolex Datejust watch’s automatic date change at midnight set a new standard and established a feature that has since become ubiquitous in watches.
The inception of the Rolex Datejust was not just about functionality; it also emphasized aesthetic refinement. The original Rolex Datejust, launched with the Jubilee bracelet, featured a design that balanced elegance with robustness. Introduced by Rolex in 1926, the watch's Oyster case was the world's first waterproof watch case. This made the Rolex Datejust not only stylish but also durable and reliable under various conditions.
The Rolex Datejust watch's appeal has been timeless by maintaining its classic design while integrating modern advancements over the decades. It has undergone numerous updates and iterations, including the introduction of the Cyclops lens in 1953 which magnifies the date for easy readability. This blend of tradition and innovation has kept the Rolex Datejust at the forefront of watchmaking, making it a favorite among collectors and enthusiasts.
Key Features of the Rolex Datejust
The Oyster Case
The Rolex Oyster Perpetual Datejust features the robust and waterproof Oyster case, which is a cornerstone of the Rolex brand’s reputation for durability and precision. The Rolex Oyster case ensures that the watch is water-resistant up to 100 meters to protect the intricate movement within.
The Jubilee Bracelet
Introduced simultaneously with the Rolex Datejust, the Jubilee bracelet is known for its comfort and refined appearance. It features a five-piece link construction that provides both flexibility and a sophisticated look that complements the watch's overall design.
The Cyclops Lens
One of the most recognizable features of the Datejust Rolex is the Cyclops lens, introduced in 1953. Positioned over the date window the Cyclops lens magnifies the date by two and a half times. This made the watch easier to read and added a distinctive character to the piece.
Rolex Datejust Available Sizes
The Rolex Datejust is available in a variety of sizes to suit different wrist sizes and preferences. The most common sizes include:
- 28mm: Typically referred to as the Rolex Lady Datejust, this size is perfect for those who prefer a smaller, more delicate timepiece.
- 31mm: Known as the midsize Rolex Datejust, it offers a balance between the classic ladies' and larger men's sizes, making it a versatile option for both genders.
- 36mm: This size is considered the classic Rolex Datejust size, suitable for both men and women who prefer a moderate-sized watch.
- 41mm: The Rolex Datejust II or Rolex Datejust 41 are known as the largest options, designed for those who prefer a more substantial presence on the wrist.
Diamond Set Rolex Datejust Watches
For those seeking additional luxury and elegance, Rolex offers diamond set Rolex Datejust watches. These timepieces feature meticulously selected and expertly set diamonds, adding an extra layer of sophistication and sparkle.
Diamond-Set Bezels and Dials
Diamond-set Rolex Datejust models often feature diamonds on the bezel to enhance the watch's allure and glamour. Additionally, some models have diamond hour markers on the dial, adding a touch of brilliance to the timepiece.
Customization Options
Rolex provides various customization options for diamond set Rolex Datejust watches. Customers can choose from different diamond patterns and placements for a personalized and unique expression of luxury.
Popular Models
Some of the popular diamond-set Rolex Datejust models include:
- Rolex Datejust 36 with Diamond Dial: This model features a 36mm case with a diamond-set dial, combining classic size with luxurious detailing.
- Rolex Lady Datejust 28 with Diamond Bezel: The 28mm case adorned with a diamond bezel makes this model a perfect blend of elegance and brilliance.
Famous Wearers of the Rolex Datejust
The Rolex Datejust has adorned the wrists of many prominent figures across various fields, further cementing its status as a symbol of success and sophistication. Some of the notable wearers include:
- Winston Churchill: The legendary British Prime Minister received a Rolex Datejust as a gift from Rolex, reflecting the watch’s status and prestige.
- Dwight D. Eisenhower: The 34th President of the United States was known to wear a Rolex Datejust, showcasing its appeal among world leaders.
- Martin Luther King Jr.: The civil rights leader’s choice of a Rolex Datejust highlights the watch’s association with influential figures who have made significant contributions to society.
- Paul Newman: The celebrated actor and race car driver was often seen wearing a Rolex Datejust, underscoring its versatility and timeless charm.
The Rolex Datejust stands as a testament to the brand's dedication to luxury, precision, and innovation. From its groundbreaking introduction in 1945 to the numerous updates and iconic features like the Cyclops lens and Jubilee bracelet, the Rolex Datejust has seamlessly blended tradition with modern advancements. The variety in sizes, the option for diamond-set models, and the rich history of famous wearers further highlight its timeless appeal. The Rolex Datejust watch's enduring elegance and unparalleled craftsmanship continue to captivate collectors and enthusiasts, solidifying its status as one of the most sought-after timepieces in the world.
Why is the Rolex Datejust so Popular?
The Rolex Datejust is one of the most iconic luxury watches, revered for its timeless elegance, versatility, and pioneering design. Introduced in 1945 to commemorate Rolex’s 40th anniversary, it was the first self-winding wristwatch to feature an automatically changing date window—a groundbreaking innovation at the time. With its signature Oyster case, fluted bezel, and Cyclops lens, the Datejust remains instantly recognizable. Available in a variety of sizes, materials, and dial configurations, it appeals to a broad range of collectors and watch enthusiasts. The Datejust’s enduring popularity is further cemented by its association with cultural and political figures, including U.S. presidents and Hollywood celebrities. Its reputation for precision, durability, and classic style ensures that it remains a staple in Rolex’s lineup and a must-have for any watch collection.
Advantages to Buying Rolex Watches on the Secondary Market
1. Access
Sotheby’s provides exclusive access to a curated selection of Rolex watches from its long established global network of sellers. As a leading marketplace, Sotheby's offers sought-after Rolex watches, from iconic classics to rare, collectible editions. Our watch specialists are dedicated to sourcing the most desirable Rolex models from collectors around the world.
2. Flexibility
Sotheby’s offers multiple ways to purchase Rolex watches, including online and in person at our locations in New York, Hong Kong, Zurich, Paris, and London. We also provide a concierge service to help source specific Rolex models not available online.
3. Value
While authorized Rolex boutiques offer their latest collections, finding specific models—especially those with strong collector demand—can be challenging due to availability constraints. Sotheby’s presents a curated selection of Rolex watches, including rare and discontinued references, available for purchase without the need to visit multiple retailers. Shopping with Sotheby’s ensures access to exceptional Rolex timepieces, from vintage icons to modern grail watches, all authenticated by experts.
4. Discovery
One of the greatest advantages of shopping in a global luxury marketplace is the chance to discover unique, limited-production Rolex watches no longer available at retail. Our curated selection of Rolex watches is continuously refreshed, ensuring that you’ll always find something new and exclusive.
Buy and Sell Rolex Datejust Watches with Sotheby's
Sotheby’s offers a curated selection of the finest Rolex watches available for immediate purchase, as well as through auctions held in New York, Paris, Zurich, and Hong Kong. Expect to find rare and collectible Rolex models in every sale, including iconic pieces like the Daytona, GMT-Master, Submariner, and more in exceptional condition. Sotheby’s auctions feature an array of Rolex timepieces, ranging from elegant vintage models to contemporary masterpieces, showcasing the brand’s unmatched craftsmanship and innovation.
Prices for Rolex watches start around $10,000 for simpler models like the Datejust and rise significantly for highly sought-after pieces. Iconic models such as the Day-Date and Daytona often command starting prices of $50,000, while rare collectible editions can exceed $200,000.
- Explore upcoming watch auctions in New York, London, Switzerland, Paris, and Hong Kong.
- Speak to a Salon Associate in New York, Zurich, London, Paris, or Hong Kong to schedule an appointment.
- Contact a Watch Specialist about selling a Rolex Datejust watch.
Trust our worldwide network of leading watch specialists from a globally renowned auction house established in 1744.
