Louis Vuitton Neverfull: The Tote That is Truly Never Full

Brief History of Louis Vuitton and the Neverfull Tote

Founded in 1854 by Louis Vuitton, the French luxury brand began as a premier maker of travel trunks, setting the standard for craftsmanship and innovation in the world of high-end luggage. Over the decades, Louis Vuitton expanded its offerings, evolving into one of the most prestigious fashion houses known for its handbags, accessories, and ready-to-wear collections. The introduction of the Damier check in 1888 and the iconic Monogram canvas in 1896 solidified the brand’s identity, while the 20th and 21st centuries saw the release of legendary bags like the Speedy, Keepall, and Noé.

The Louis Vuitton Neverfull, launched in 2007, was designed as a spacious and stylish tote, initially intended as a seasonal beach bag. However, it quickly gained immense popularity, becoming a staple in the luxury handbag world. Created to rival the Goyard Saint-Louis Tote, the Neverfull surpassed its competitor in demand, cementing its place as Louis Vuitton's best-selling tote. With its elegant design, durability, and versatility, the Neverfull has remained an essential piece in any handbag collection.

Louis Vuitton Neverfull: Luxury Tote With A Cult Following

Few handbags have garnered as much loyalty and admiration as the Louis Vuitton Neverfull. Designed for both function and fashion, this tote seamlessly blends elegance with everyday utility. Its open-top design, slim yet sturdy shoulder straps, and roomy interior make it the perfect companion for work, travel, or casual outings. The bag’s widespread appeal has made it one of Louis Vuitton’s most recognizable and best-selling pieces, consistently ranking as a must-have in the luxury market.

The Craftmanship Behind the Louis Vuitton Neverfull

The meticulous craftsmanship of the Neverfull tote is a testament to Louis Vuitton’s dedication to quality. Each bag takes up to 45 hours to create, resulting in a durable, beautifully constructed piece that is also reversible. The interior, just as refined as the exterior, initially featured a striped beige or cherry lining—a nod to the lining of Louis Vuitton’s original trunks. Due to overwhelming demand, the interior color options expanded to include shades like Rose Ballerine, Fuschia, and Mimosa. Since 2013, every Neverfull has come with a detachable accessories pouch, adding even more versatility to this beloved tote.

The Various Sizes of the Neverfull

True to its name, the Neverfull lives up to its reputation by offering ample space, regardless of size. Since its release in 2007, it has been available in three sizes:

PM (Petit Modele): The smallest version, perfect for those who prefer a compact yet chic tote. It has become increasingly difficult to find due to its rarity.
MM (Moyen Modele): The medium size, and by far the most popular. It can easily fit a laptop, making it an excellent everyday bag.
GM (Grand Modele): The largest version, ideal for travel or use as a weekend bag. Despite its delicate-looking straps, the Neverfull GM can carry up to 200 pounds, showcasing its remarkable construction.

Limited Editions and Exclusive Designs

Beyond its classic offerings, the Neverfull serves as a blank canvas for Louis Vuitton’s artistic collaborations and seasonal prints. Some of the most coveted editions have emerged from partnerships with renowned artists like Takashi Murakami, Yayoi Kusama, and Jeff Koons.

One of the earliest and most famous collaborations was with Stephen Sprouse in 2001, whose graffiti and rose designs transformed the traditional Monogram canvas into an avant-garde statement piece. Due to its popularity, these designs were reintroduced in 2009, further solidifying the Neverfull’s role as a collector’s item. Over the years, the Neverfull has also been released in Damier Ebene, Damier Azur, and Epi Leather, expanding its versatility with a diverse range of colors and materials.

Louis Vuitton Neverfull Murakami — LV Neverfull

A Timeless Essential

The Louis Vuitton Neverfull is more than just a tote—it is a symbol of enduring style and superior craftsmanship. Whether in its classic Monogram canvas or a rare limited-edition design, the Neverfull remains a sought-after staple in the luxury handbag market. With its ability to blend fashion and function effortlessly, it continues to captivate handbag enthusiasts around the world. Its timeless appeal ensures that it will remain a cornerstone of Louis Vuitton’s handbag collection for years to come.

How Much is a Louis Vuitton Neverfull?

The price of a Louis Vuitton Neverfull depends on factors such as size, material, and special editions. As of 2025, the classic Monogram Canvas Neverfull MM retails for approximately $2,030, while the smaller PM and larger GM sizes are priced slightly lower and higher, respectively. Limited-edition Neverfulls, often featuring exclusive artist collaborations or rare materials, can command significantly higher prices, sometimes exceeding $4,000. On the secondary market, popular or discontinued designs often sell above retail, with certain rare pieces fetching premium prices among collectors.

Buy and Sell Louis Vuitton Bags at Sotheby's

Sotheby's always has a curated selection of the top Louis Vuitton bags available for immediate purchase. Expect to find rare and collectible Neverfull and Speedy bags in addition to other popular Louis Vuitton bags in pristine condition. Sotheby's handbag sales include rare Louis Vuitton bags in limited edition prints. Sotheby's sometimes sells Louis Vuitton at auction with most items sold at No Reserve.

Prices for Louis Vuitton bags start at $1,000, with the Brown Monogram Pochette representing the entry-level option. Prices for the most sought-after limited-edition Louis Vuitton pieces range from $7,000 to $45,000.

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