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T o coincide with the upcoming Luxury Week at Sotheby’s in Geneva, exceptional property from across five sales will go on display across five floors of the Bucherer flagship store in the heart of Geneva. This innovative partnership is a celebration of the shared values of heritage, trust and expertise and the very latest trends in luxury collecting, spearheaded by two brands with both a legacy of historical excellence and an eye on the future of trends.
The Luxury Week spring sale series will present the very finest examples of fine jewelry, sought-after watches and specially selected cars from RM Sotheby’s. Alongside these more traditional pieces, will be exclusive handbags and sneakers from our fastest-growing luxury categories, forging new paths in the sector and reflecting the most exciting property being brought to market today.
Highlights from across auctions in New and Geneva include a Rolex Submariner worn by Nick Nolte in the 1970s movie The Deep, a game worn pair of “Air Jordan 1” sneakers worn by Michael Jordan in his rookie season with Chicago Bulls in 1985, and dazzling gemstones originating from the mines of Kashmir and Colombia.
This marks the first time Magnificent jewels with royal provenance will sit alongside the these one-of-a-kind pieces from sporting history. Sotheby’s remains at the forefront of offering objects of great cultural significance and history to our clients around the world, whether at auction, or available for immediate purchase. Every collecting taste is truly represented here.
Bucherer’s illustrious history dates back to 1888, and the name is synonymous with Swiss excellence in watches and fine jewelry. Similarly, Sotheby’s Geneva is the benchmark for quality and expertise in the luxury space, so this synergy between the brands only seeks to strengthen the experience for visitors and clients.
“Together our companies have over 400 years’ history and expertise, with a common ability to reinvent ourselves to evolve with the ever-changing luxury landscape and clients’ aspirations."
Josh Pullan, Sotheby’s Head of Global Luxury Division
The exhibition will also preview the creative partnership with tastemaker Wally Koval whose Instagram sensation Accidentally Wes Anderson, and a best-selling book by the same name will form the visual identity for both the Bucherer pop-up and the Sotheby’s exhibition at the Mandarin Oriental.
Accidentally Wes Anderson became a travel photography phenomenon after Koval spotted the similarities of the aesthetic in the styling and art direction of Director Wes Anderson's films, and real-life locations architecture and landscapes across the world, the vast majority in historic European towns and cities.
The partnership is also the first time collectors can purchase Bucherer-certified pre-owned watches at auction, as eight lots from makers such Audemars Piguet, Longines, Breguet, Rolex and Patek Phillipe as will be offered in the Important Watches sales.
