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View full screen - View 1 of Lot 62. THE POSTMAN ALWAYS RINGS TWICE (1981) ORIGINAL ARTWORK, BRITISH.

THE POSTMAN ALWAYS RINGS TWICE (1981) ORIGINAL ARTWORK, BRITISH

Lot Closed

September 5, 02:02 PM GMT

Estimate

1,500 - 2,500 GBP

Lot Details

Description

The Postman always rings twice (1981) Original Artwork, British

Original concept artwork for the British one sheet poster.

Watercolour and mixed media on paper, with printed title captions. Mounted

on artboard

Vic Fair (1938-2017)


Unframed: 22 x 14¼in. (55.9 x 36.2 cm)

Framed: 28½x 20⅝in. (72.4 x 52.3 cm)


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This American drama was directed by Bob Rafelson and stars Jack Nicholson and Jessica Lange. The film was the fourth adaptation of the first novel, published in 1934, by James M. Cain. David Mamet wrote the screenplay, the first of many that he would go onto write.  


Provenance:

John Grundy, former Managing Director of Downton’s Advertising. Eric Pulford, a known illustrator, was encouraged by Rank Organisation, who owned more than five hundred cinemas, to set up his own design studio, which became Downton's. Eric Pulford hired a number of talented young college leavers, including Bryan Bysouth and Vic Fair. Pulford also persuaded a number of established Italian artists from Studio Favalli in Rome to come to London to join his team, which included Renato Fratini and Arnaldo Putzu. The process of designing a British poster would often start from the film script or rough cut of the film. A team of visualizers and copywriters produced a range of ideas which Pulford would review before presenting to his clients. When the rough design was approved by the clients, the artwork would need to be finalised. At the time no one anticipated that there would be an interest in the artworks and they were discarded.  A number of artworks were saved by John Grundy from being thrown on a skip, and had remained at his home until recently. Vic Fair had a long and successful career in film poster design, working for most of the major studios. One of the first posters that he worked on was the British artwork for La Verite, starring Brigitte Bardot, which he won an advertising award for. His distinctive style can be seen on many posters, including posters for Performance (1971), The Man Who Fell to Earth (1976) and A View to a Kill (1985).