Sotheby's has opened The Salon, a new ultra-luxury retail destination within the walls of its New Bond Street location in London. The Salon offers clients an innovative retail concept that showcases the depth of luxury categories offered at Sotheby’s and presents them in an elevated new shopping experience where auction expertise meets retail excellence.

Sotheby’s is the first and only auction house to date, to open permanent cross-category luxury retail destinations that offer clients a multi-channel shopping experience featuring the world’s most coveted ultra-luxury brands available for immediate purchase at fixed prices. Discerning collectors and clients newly seduced by the allure and ease of secondary market luxury shopping will find all their favourite brands at the Sotheby’s Salon. Visitors to the new London location can expect to find rare pieces from some of Luxury’s most coveted names: Chanel, Louis Vuitton, Cartier, Van Cleef & Arpels, Boucheron, Patek Philippe, Richard Mille, Nike and many more.

Sotheby’s Salon concept was also conceived as a social destination where, through a select events programme, collectors gather, learn and share their passions in a beautiful luxury environment that ensures a discrete and private experience.

You can reach us on the below number or by email:
+44 20 7293 5000
thesalon.london@sothebys.com

See More

With strong, growing interest from our community of collectors, Sotheby’s Private Sales enables the freedom to collect world-class works on any day of the year, outside the traditional auction calendar. Our connoisseurship and deep knowledge of the global market enables us to advise on evolving your collection across all fine art disciplines, as well as diamonds and high jewelry, watches and rare vintages.

Based on your requirements as a seller, we establish the right exposure to the market and provide the reassurance of price control with a fixed, mutually agreed fee. Our dedicated galleries, online platform and personalized service offer flexible and convenient alternatives for us to connect your consignment with prospective buyers internationally.

We can also advise on building your collection, as well as make discreet enquiries and source specific objects by request. Contact one of our Private Sales specialists today and discover how we can help you develop your collection, or find the right buyer for your property.

Learn More